Market research is now indispensable for almost any sector in todays economy. This also applies to the golf industry.
It is therefore important that companies have access to to-date figures and surveys for their marketing and business planning and thereby gain better insight into the behavior and the demands of their customers.
The Company "Golf Tourism Development & Services" will ensure with its help of this survey that golf courses and golf resorts may base their pricing and product design even more on the wishes of customers.

The survey on the travel behavior of German golfers was online conducted in summer 2009.
Altogether there were over 1000 people participating in the survey. The survey applied to the groups "Golf", "Golf", "Golf / Travel / green fee", "Golf-Circle" and "Golf Business International" of the Social Business Network "XING",in which are a total of approximately 25.000 golfers organized. On the other hand the online golf portals "Golfsportmagazin.de", "Deutschland-spielt-Golf.de" and the "Spicygolfforum.de" supported the survey.  

The overall summary including all charts, is available from December 2009 at a price of Euro 57, - per copy (19% V.A.T. included, plus shipping and handling). The spiral bonded edition contains about 40-45 pages. Orders may be directed to: This e-mail address is being protected from spambots. You need JavaScript enabled to view it


Contents of the publication to the needs and potentials of German golfers:


Survey Method

General statistics of the participants
- Age of participants
- Origin of participants
- Gender of participants

General Golf statistics about the participants
- Handicap of the participants
- Membership form of Participants
- Average number of played rounds of golf
- per year outside Golf Holidays

General statistics on "Golf"
- How many golf trips you take per year?
- How many of these golf trips are within Germany?
- How many people are traveling with you?
- Hotel choice of individual travelers
- How far in advance do you book your domestic golf vacation?
- How far in advance you book your golf vacation outside of Germany?
- How many rounds of golf you play in average during your golf holiday?
- How long is usually your domestic golf vacation?
- How long is usually your golf vacation outside Germany?
- How long are you willing to drive from your hotel to the golf courses in your vacation?
- Do you ever have booked golf lesssons in your golf holiday?
- Is the reputation of the golf course architect a decision criteria for choosing a golf course?
  (e.g. Jack Nicklaus & Co.)

Spending behavior of German golfers
- What are you willing to spend on average on accommodation during a golf holiday
  within/outside Germany?
- What are you willing to spend on average for a 18-hole green fee, during a golf holiday
  within and outside Germany?
- What are you willing to spend on average for meals during a golf holiday
  within and outside Germany?

Services around the golf vacation
- What services do you miss during your golf vacation
  most on the golf course?
- What services do you miss during your golf vacation
  most at the hotel?
- Problems while booking golf trips
- Do you specially emphasis on: Spa / Childcare / Haute cuisine while you´re
  on a golf vacation?
- Online affinity while booking golf trips

Most favoured sources for researches on Golf travel destinations and accommodation

Most wellknown German regions in terms of popularity for Golf Travel